Dusty Springfield hosted this impromptu TV special to promote the Tamla Motown artists that were taking part in their first ever European tour in 1965. Remember, Motown had only just launched its label in Europe earlier that year and the artists were known only to a small number of soul afficionados , so ticket sales for the tour were very poor. Mary Wilson recalls that the acts referred to it as the ghost tour; sales were so slow that they had to draft in Georgie Fame to headline halfway through the tour.