Throwing Snow’s fourth album is the audiovisually-augmented Dragons, a work that occupies the space between science and ancestral wisdom. It links music back to its prehistoric capacity for transmitting knowledge to new technology that can untangle the complexity of the contemporary world. Dragons’ ten tracks of heavy primal rhythmic productions incorporate the physicality of acoustic sources, from ancient ritual instruments to modern drum kit, and each track is accompanied by visuals generated by a neural network. The tracks on Dragons match Tones’s ambitions for the album in weight but not complexity. They are intentionally dazzlingly simple in their means, for maximum effect, with repeating motifs, locked basslines, cosmic patterns and full-frequency mids. Often built from four or fewer elements, Tones allows sound to accumulate into his unique take on ritual music for the 21st century. Throbbing ritual dances contain half-remembered earworms revealing glittering night skies of synthesizer patterns. As is typical for Tones’ Throwing Snow project, the album contains a bold and eclectic mix of instruments, from a bodhr?n and daf to cello, with their uses rooted in their inherent acoustic properties. Tones also essentially built his own sample pack for the percussion patterns, working with drummer Jack Baker (Bonobo, Kelis, Alice Russell, Planet Battagon) on an intensive two-day session. Mastered and cut by Matt Colton at Metropolis. Tracklisting: A1. Dragons A2. Elder A3. Halos A4. Lithurgy A5. Traveller B1. Purr B2. Brujita B3. Equitem Nocte B4. Ochre B5. Dragons (Part 2) Press International Press: SERVICED: Release served to international publications around the globe for feature & review. These include (to name a few): DJ, Time Out, Mixmag, The Wire, The Guardian, Electronic Sound, MOJO, Uncut and NME in the UK; Tsugi, Trax and Les Inrocks in France; Groove, and Spex in Germany; Billboard in the USA; 3D World, and more. Student/Regional Press: Reviews and articles arranged based around gig locations. Radio SERVICED: National Radio: Release distributed to all relevant specialist national shows including Radio 1, and BBC 6Music. Online SERVICED: Online Press: Release served to music websites & blogs internationally for preview, review and feature. These include (amongst many others): Pitchfork, Stereogum, Resident Advisor, FACT Mag, Dummy, Dazed, XLR8R, The FADER, Pigeons & Planes, Data Transmission, as well as online presences of print publications such as Clash, Time Out, Big Shot and Mixmag. Advertising: Targeted Facebook and Google campaigns (budget ?200). Social Networking & Communities: News to be featured on fabric blog and across artist’s, fabric & Houndstooth’s social networks. Twitter: fabric: 134k / Houndstooth: 7k / artist: 7k Instagram: fabric: 211k / Houndstooth: 4.3k / artist: 3.5k Facebook: fabric: 490k / Houndstooth: 14k / artist: 21.3k YouTube: 13.5k subscribers / 8 million views Soundcloud: 32,000 followers / artist: 31.9k Club Promotion Posters displayed in fabric nightclub (averages approx 6000 visitors per week).
