During the 1980s, George Jones found a comfortable niche in the country market, cranking out slow heartbreak ballads. Like Chips Moman and other hot Nashville producers of the era, Billy Sherrill set Jones' vocals against easy- listening instrumental backgrounds, complete with electric piano, effects-heavy guitar, marimba, and celeste. The goal was to entice a crossover audience, as Willie Nelson had done with "Always On My Mind" and his subsequent middle-of-the-road recordings.