Traditionally, jazz is by invitation only. Those in the know guard their secrets tightly, and deviants are regarded with a certain amount of suspicion. To be commercial is to sell out and if you sell out you’ll loose the hard core fans.Not so with Esbj?rn Svensson Trio. The trio has sold three times as many albums as jazz acts normally do, but they still manage to stay on the good side of jazz aficionados and critics. The trio plays upwards of 100 shows each year to a very varied audience. Besides the usual jazz audience you’d be as likely to spot a little old lady as an advertising exec or high school kids. This year, the trio will include matinees on their tours to give their younger fans a chance to see them live. Their favourite moments are spent improvising on stage, and this is how they keep their material fresh and ever evolving...
