The dancehall hit for summer 2021 is "Go Down Deh" by Spice featuring Sean Paul & Shaggy - avaiable as 12-inch single in coloured vinyl with the exclusive instrumental mix!
Tracklisting
A1 Go Down Deh (feat. Sean Paul, Shaggy)
B1 Go Down Deh (Instrumental)
Official audio: https://www.youtube.com/watch?v=ndK3T4S8HsU
"Go Down Deh" is driving Dancehall music to new heights and gaining some 'mainstream' attention! The track from the three giants of Dancehall - Spice, Shaggy, Sean Paul, released by independent Dancehall label VP Records looks set to break down barriers and to increase the genre's popularity across the globe. Produced by Grammy Award nominee Constantin "Costi" Ionita & Shaggy, and written by Spice, Sean Paul, Shaggy, Costi and Shane Hoosong, "Go Down Deh" - the rhythmically pulsating earworm - brings together this iconic Jamaican trio for an unprecedented collaboration set to take summer by storm.
Spice says, "Working with Sean and Shaggy is one of the biggest milestones of my career! They are both International giants in our genre and I'm honored to have created such a historic moment by being one of the first artists to have them collaborate on a track together"
Also a breakout star of VH1’s Love & Hip Hop Atlanta and a successful entrepreneur, Spice has established a name for herself in both beauty and fashion with a make-up line, Faces and Laces and clothing collection, Graci Noir.
Official video: https://www.youtube.com/watch?v=lZizLbWxr_E
Overview:
- The dancehall hit for summer 2021 is “Go Down Deh (feat. Sean Paul & Shaggy)”
- #1 debuts for the digital single in US, Germany, Israel and France
- +8 million streams on the video in the first three weeks of release
- Massive buzz on social media including +5,000 creations on Tok-tok, top trending on YouTube and Instagram
- Shazam chart activity in San Francisco, Costa Rica, Netherlands, Romania
- Instrumental version exclusive to vinyl 12-inch release
- The single is setting up the debut album from Spice "Ten" coming this summer!
Marketing
- National TV appearances for Spice in performance: June 12 - Good Morning America / June 15 - Jimmy Kimmel Live / June 18 Wendy Williams Show
- Featured performer on Love & Hip Hop Atlanta 2021 season
- US radio and video spins first three weeks: +1mil impressions. Key markets: New York, Boston, Hartford, Providence.
- Street posters and online adverOsing to support launch of single and album in New York, Miami and London
