J’Kerian Morgan, the artist known as Lotic will release her new album 'Water' on October 29th “This is the record I always wanted to write. This feels like my arrival as an artist.”
Water, for Houndstooth, is a stunning revelation; a tender meditation on love’s losses and lifeforce, timelines, bloodlines and resilience. Arriving at the end of a period Morgan recalls as, “having to be adaptable, while being dragged through the trenches,” Water adds the haunting quality of siren song to a career already marked by its engaging emotionality.
To arrive at Water meant to become like water. Lotic dedicated two years to a deep, intentional process of surrendering to softness, welcoming impermanence, embracing intimate relationships with her environment and self. Yet, to embrace vulnerability is to welcome its totality.
Water is the complete embodiment of Lotic’s dedicated praxis; one which unpicks a certain narrative about corrosive angst and outlier musicality. Compositions curve around the sub bass of an 808, with vibrations and hums superseding clarity and separation. Drums are softened to a powdery warmth, and each chapter unfolds as a symphonic sound poem. Heartful depictions of love relationships to others and the self, to ancestry and identity, are marked by stunning new expressions of ecstatic voices.
Water heals, and it harms. It can sharpen, scald or silently consume. Water is a conduit for human corruption, such as the wrenching cruelty of forced Middle Passage crossings, yet water remains a site of ritual and absolution, a source of constant renewal.
Mastered and cut by Matt Colton at Metropolis.
Tracklisting:
01. Wet
02. Emergency
03. Come Unto Me
04. Changes (feat. Julius Errol Flynn)
05. Always You
06. Apart
07. A Plea
08. Oblivious
09. Diamond
Press
International Press:
SERVICED: Release served to international publications around the globe for feature & review. These include (to name a few): DJ, Time Out, Mixmag, The Wire, The Guardian and NME in the UK; Tsugi, Trax and Les Inrocks in France; Groove and FAZE in Germany; Billboard in the USA; and more.
Student/Regional Press: Reviews and articles arranged based around gig locations.
Radio
SERVICED: National Radio: Release distributed to all relevant specialist national shows including Radio 1, and BBC 6Music, Kiss, Rinse, NTS.
Online
SERVICED: Online Press: Release served to music websites & blogs internationally for preview, review and feature. These include (amongst many others): Pitchfork, Stereogum, Resident Advisor, FACT Mag, Dummy, Dazed, XLR8R, The FADER, Pigeons & Planes, Data Transmission, as well as online presences of print publications such as Clash, Time Out, Big Shot and Mixmag.
Advertising: Targeted Facebook, IG and Google campaigns (Budget ?2,500).
Social Networking & Communities: News to be featured on fabric blog and across artist’s, fabric & Houndstooth social networks
Twitter: (fabric: 138k / Houndstooth: 7.7k / artist: 6.3k)
Facebook: (fabric: 490k / Houndstooth: 14.6k / artist: 14k)
Instagram: (fabric: 190k / Houndstooth: 5k / artist: 11.4k)
Houndstooth YouTube: (14.2k subscribers / 8 million views)
Track uploaded to Houndstooth Soundcloud: 35k followers
Club Promotion: Posters displayed in fabric nightclub (averages approx. 6000 visitors per week).
